PARIS, June 17, 2025 /PRNewswire/ -- Datawords Group is proud to announce the appointment of Eric Chaniot, Vice President and General Manager at Microsoft, as the newest member of its Board of Directors. With over three decades of experience in the tech industry, his arrival further cements Datawords' leadership in the creation, deployment, and management of culturally resonant content, at a pivotal moment in the company's global expansion.

At Datawords, we orchestrate cutting-edge technologies with emotional intelligence to fulfill a core mission: helping brands connect with the world by honoring every nuance and every uniqueness. Trusted by global giants from the CAC40 such as Henkel, L'Oréal, LVMH, Carrefour, and Michelin, we industrialize the 24/7 creation, deployment, and management of an infinite variety of content—visual, audio, and semantic—that resonates with authenticity and emotion across all touchpoints (websites, e-retailers, social media, etc.) in over 160 cultures.

Eric Chaniot currently leads a distinguished team of industry experts at Microsoft in Seattle, enabling organizations across various sectors to fast-track their digital, AI, and generative AI transformations. His proven track record, including his tenure as Global Chief Digital Officer at Michelin, where he spearheaded the company's AI-driven digital transformation, demonstrates his ability to scale innovation globally.

Alexandre Crazover, Co-founder and CEO of Datawords, shared:
 "We are honored to welcome Eric to our board. His deep expertise in AI and digital strategy aligns seamlessly with our vision. As we continue to elevate the international performance of global brands, Eric's insights will be instrumental in helping us grow effectively and successfully in the U.S. market and beyond."

As demand rises for greater personalization and brand expansion into new markets, Eric Chaniot's deep expertise in artificial intelligence (AI) and digital transformation is a strategic asset. It will enable Datawords to integrate even more AI-driven innovation into its service offering.

ABOUT DATAWORDS GROUP
Datawords connects brands to the world.

We believe every individual deserves unique attention. Honoring local specificities and embracing cultural nuances around the globe isn't just a value—it's our craft.

Every day, we orchestrate the power of human intelligence and artificial intelligence to create, deploy, and manage an infinite variety of content—visual, audio, and semantic—that resonates with emotion across every touchpoint (websites, e-retail, social media…) in more than 160 cultures.

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CONTACT: Quiterie Cases, quiterie.cases@datawords.com 

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SOURCE Datawords